Operative Conditioning
The Virtue of Positive Reinforcement: Leading, Motivating and Instructing in Healthier Ways
Psychologist, Harvard professor, and father of positive reinforcement, B.F. Skinner conducted numerous studies dating back to as early as 1938 that gathered extensive data on the effects of positive reinforcement. Skinner coined the phrase operant conditioning, which in layman’s terms is basically changing a behavior by giving a reward to elicit the desired response. Therefore, the opposite of positive reinforcement is punishment.
Writing With Hope 