Video Killed the Radio Star But Can Breathe Life Into Your Brand

Posted on October 20, 2014 Updated on October 20, 2014

Is it truly necessary to continue to spend hundreds, if not, thousands of marketing dollars for a pricey commercial spot during prime time? For major billion dollar companies, it’s a no brainer. They can afford to have a rather lofty budget set aside for an all inspiring cinematic commercial shot at some exotic location. Hey, whatever it takes to get you into that brand new 2015 vehicle.

It’s frightening for many of us to realize that many youth today will never know a time before the Internet. Truth be told, most of us can admit that regardless of what generation we’ve been born into, we now can’t image doing without the Internet.

Back in 1992, the Internet was limited to large companies such as the European Organization for Nuclear Research that launched CERN, which will go down in our history books as the very first website launched. Now days, anyone can create their own website. Simple template-based tools such as Wix and WordPress.com allow anyone with browser access to create a professional site without needing to know a lick of code. Read the rest of this entry »