Marketing & Sales
Whether you wear a uniform to work or not, most people regardless of their professions can blend in a crowd when off the clock. But no one can disguise a salesman. You can’t tell if someone is a doctor or a lawyer when wearing everyday gear, but put a salesman in a room and you can spot him in an instant. He’s likely the all-teeth grinning, TGIFriday-peppy, Type-A personality jabber who’s dominating the attention of the group surrounding him.
How does he do it? He remembers the details of the people he meets. This is necessary in order to establish a relationship with them because ultimately everything comes down to locking in a sale. This often involves long lunch meetings, dinners or cocktails after work at some snazzy, overpriced joint. Regardless, what ever it takes to close a sale that is what will be executed. Read the rest of this entry »