Using Social Media for Business

Yelping for Business

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yelpI am pretty blown away by just how many new businesses I have discovered and have not been referred to by friends. While some people choose to lean on the opinion of their closest buddies, I have started to trust in yelp reviews more and more.

This can be unfortunate for some businesses because anyone with too much time on their hands can jump online and write something nasty just for kicks. What I have found though is that a good portion of my friends rely heavily on customer reviews and their main research tool is yelp. I used to not be as in to yelp as I am now. Having moved back to Los Angeles from New York, the site has served to be a great guide in reacquainting me with the good and the bad that Los Angeles has to offer.

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